From: Cletis Avery

Location: Atlanta, GA

If you're reading this, chances are you know content is the key to building your brand — but you’re stuck between perfection, procrastination, and pressure..

In September of 2020, I left professional baseball and had zero work experience. I found myself sitting at my computer, saying

“Now what..."

🚫 No product

🚫 No audience

🚫 No social media following

🚫 A completely blank canvas

It was a “start from zero” moment. And honestly, it was overwhelming.

Everyone assumed that because I had played baseball I was sitting on this stack of cash.

NOPE!

I was making $600/month.

BROKE.

But instead of rushing into something new, I did something that most people won’t:

I spent four months analyzing what the best marketers were doing — studying how they:

🧠 Packaged their digital products

💸 Positioned them to sell (without big followings)

📈 Turned simple ideas into multi-million-dollar businesses

I dissected what actually worked — not the fluff, not the hype — the real strategies that were making people millions.

Then I discovered AI :

💡 The best products weren’t always the most complex. In fact, it’s the exact opposite. The more simple the product, the better it would sell.

💡 They weren’t always created by people that you would consider “experts” in their field. These aren’t PHD’s making digital products, they are people just like you and me.

💡 The best sellers were selling TRANSFORMATION and not INFORMATION. That was a big discovery for me because I realized it’s significantly easier to sell and create transformation than it is to provide information.

So I applied what I learned and started helping athletes and businesses with their content — nothing fancy, just pure value packaged the right way with the intention of helping them simply use content to make more money in their business or sport.

If I could do that, my service would be well worth the money being spent and I SHOULD get a lot of buyers from it.

With a lot of hesitation, I started making a real impact in the clients I was serving and started landing brand deals because of the brand I was building for myself alongside my clients

In 2 years

💥 I worked with over 50+ Brands

💥 generated over $250,000 in sales for myself and millions for my clients

💥 Built my following to 125k

💥 Had a single day of $25,000

All from what i’m going to teach you in this playbook

But here’s the best part — I did it all while:

🌍Traveling across 4 continents and 10 countries for 2 years

⏰ Working with awesome people who valued my time and work

You’re probably wondering why did I take this path

The reason I did this is because I wanted freedom

I was always told by my coach..

Where to be, What time , and how often

I never had the freedom to create something on my own terms

That’s when it hit me:

💡 “This wasn’t a one-time fluke — this was a repeatable system.

I realized I had accidentally created a 6- figure business.

But there was still one problem…

I knew how to do it — but I didn’t know how to GIVE that process to others.

At the time I thought, “Maybe I’m special and other people couldn’t do this”

This is where we turn to AI…

As I was building these, my business I was constantly using AI to help me get ideas, format products and services and do research for me to create transformation in businesses.”

But here’s what matters most — I did it without:

- Fancy camera gear

- A big content team

- Any technical skills

It started with AI — and now, I’ve turned everything I learned into a step-by-step framework that anyone can use.